Growing up, I dreamed of playing in the NBA. Like many young athletes, I had the passion and work ethic - but I didn’t always have access to the right tools, training, or guidance to maximize my potential.

That experience became the foundation for a bigger mission: helping athletes train smarter and unlock the best version of themselves.

I studied Human Performance and Entrepreneurship at the University of Southern California and have spent more than 18 years as a Strength & Conditioning Coach and Sports Performance Trainer, working with athletes from the youth and high school levels all the way to collegiate, international, and professional basketball.

Through years of training athletes, I saw a major gap in basketball performance development: most training tools weren’t designed specifically for how basketball players actually move.

That’s why I created Betterball - a patented, portable basketball resistance training system built to improve explosive power, movement efficiency, balance, strength, and game-speed performance through sport-specific movement patterns.

Today, Betterball is trusted by trainers, programs, and professional athletes because it was built for one purpose: helping athletes train in ways that truly transfer to the game.

No matter how good you are, you can always get better.

Now let’s get to work.

Alex Bui
Betterball Founder & CEO